In a market teeming with hatchback segment cars, every car and car manufacturer tries to make an impact by launching the latest technology cars which have an edge over their peers, may be in terms of technology, exteriors or other features.
70 percent of Indian customers are believed to prefer the cars which are a part of the hatchback segment and to make a mark in the same, Ford Figo has been launched by the car manufacturer Ford India, which looks to make a stronger impact in this category which has been ruled till now by the likes of Maruti Suzuki, Hyundai, etc. Ford Figo has been launched in the hatchback segment with a competitive price of 3.5 lakh. This price gives close to competition to Maruti Suzuki’s hatchback model Maruti Suzuki A-Star which was launched amongst much hype in 2008 and is doing wonders for itself, especially in Europe where it is being sold under the name of Suzuki Alto.
The car manufacturers have very intelligently put such a price tag in order to survive the existing competition. Similar to A-Star, Ford Figo has also been designed keeping the Indian road and traffic conditions in mind. The company has invested around US $ 500 in India to increase, in fact double, its production capacity to around 2,00,000 units a year. With Figo, Ford plans to take the hatchback industry by storm, thereby making its position stronger in the increasingly growing hatchback segment.
Ford Figo may not yet be the complete car by many standards, yet it offers many interesting features like Lane change indicators, Rapid deceleration, speed sensing volume control, small programmable remote key, a 6-speed intermittent wiper as well as central locking. It is available in both petrol and diesel models. Where cars like Maruti A-Star and Hyundai i10 definitely win the battle is in the fact that both these cars have now been launched with automatic transmission as well, which makes maneuvering through the city roads just like a dream.
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