Thursday, December 9, 2010

Honda Jazz- It’s Honda all the way!

 Women's Dritish Open Golf Tournament It’s a car that lives up to its name. Literally! When Honda Motor Co. launched its luxurious hatchback Honda Jazz in India last year, it brought in its wake a lot of sighs, purely because of its mesmerizing beauty. Jazz, like its name suggests, is a peppy-looking car. Since Honda announced plans of launching Jazz in the domestic market, it was one of the most eagerly awaited cars, especially after the success that other new hatchbacks like Maruti Suzuki A-Star and Spark have tasted.

It was, undoubtedly, the most awaited car from the company, more so because it was the first small car in Honda’s product portfolio in the country. Honda Jazz, like its predecessors, is a luxurious, albeit a luxurious small car. Not compromising on the quality and features, the company has equipped this hatchback with all the luxury features available in a C-segment luxury sedan. This definitely has raised Jazz’s prices higher than its contemporaries like A-Star, WagonR, Alto, Spark, etc., in turn making it count among the high-end models.

While building Jazz, Honda has used the old Honda City platform in an effort to reduce the overall price of Jazz. Had the platform been changed as well, it would have really elevated the manufacturing cost of Jazz. This comes as quite a disappointment when other car manufacturers are building their cars on entirely new platforms, like in the case of Maruti A-Star. The two cars belong to the same category, have comparable features. Jazz is undoubtedly a notch higher in pricing than other cars in the same category.

With Honda Jazz’s launch, Honda has made a grand entry into the small car market, giving tough competition to Maruti, Hyundai, Skoda and Chevrolet, the major players among the Indian car manufacturers.

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