Chevrolet Spark was launched by General Motors in India as a come-back vehicle to the long-forgotten and not-so well-known Matiz. One can’t help but note the fact that General Motors is trying to grab a 10 percent share in the pie of the growing automobile market in India by 2010. It is the latest hatchback which promises to give the customers something ‘new’. Chevrolet Spark will be produced at GM’s Halol factory near Baroda.
Sources from the company say that the automaker will also consider exporting the Spark to Nepal, Bangladesh and Sri Lanka. It must be kept in mind that India’s small car market makes up a great share of the country’s market for passenger vehicles. It is very evident that the Spark has a more stylish and expensive look in comparison to its predecessor – Matiz and can undoubtedly give the other cars in this segment a run for their money.
Currently, the small-segment category is dominated by the Maruti Alto, Zen, Wagon R, Swift, Hyundai Santro and Tata Indica.
Spark could very well be touted as the next BIG story in the Indian automobile industry as it tries to capture Indian hearts and Indian roads with its cute yet striking designs and compact designing which makes it easy to maneuver through the Indian roads.
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